How to tell which clients are costing you money
Your biggest client may not be your most profitable one. A worked example from a Lagos agency, and a one-afternoon method to check your own clients.
For consultancies, agencies and service firms
Busy is not the same as profitable.
Plain, practical writing on which clients make you money, why cash runs short, how to price, and how to get paid on time. Built around the situations service firms face in Nigeria, across Africa and beyond.
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Why a busy agency can still run out of cash
Profit is what your accounts say; cash is what your bank says. How a profitable Lagos agency struggled to pay salaries, and the monthly check that would have warned it.